At the light of recent growth data of our most successful fashion brand, this picture is only at national level. The fashion giant Galicia has accelerated its expansion in the second half of the year which closed in February and is about to achieve in the coming days the 5, stores worldwide:
The business model built by Ortega is unique. Zara stores around the world receive deliveries twice a week and products designed at the headquarters in Arteixo reach stores three weeks later.
Twice a week, a store manager will send an order to HQ. Within two days, the order has reached the store. At the same time, the commercial team is a liaising with the in-house designers, who they sit next to in the offices at Inditex HQ. When sales trends are identified — Zara expanding overseas from evidence in stores or the catwalk — the commercial team will work with the designers to develop new products to meet the trends.
New fashions are then produced in relatively small batches, so flops can be disregarded after their first appearance and hits can be followed quickly by similar incarnations. The commercial and design teams are vast — covering a large proportion of the 1.
The result of this structure is that the product range in Zara stores evolves rapidly. A mock high street of Zara stores, built within the headquarters, allows store managers and the commercial team to examine the new ranges. The influence of the store managers means they are paid more than the average in the industry and can earn pc of their salary in bonuses for hitting sales targets.
Inside the distribution centre, clothes move along the carousel until they reach their allocated box. This box, earmarked for an individual store, will be packed with different products and reach its destination within 36 to 48 hours.
The flexibility and speed of Inditex has helped the fashion retailer to expand overseas. If clothing is not selling in a particular store, it can quickly adapt.
The company is still expanding quickly.
In the last few years, like-for-like sales have grown by 17pc and it has opened 11m sq ft of new shop space. Every year, it is opening stores in more than sixty countries.
But it also includes China, where Inditex has shops. This highlights how far Inditex has come from its first store in A Coruna, which still exists on a street corner next door to a dentist. This is encapsulated by Ortega himself, who still owns roughly 60pc of Inditex. At 78 he has stepped into a non-executive position on the board, but has lunch in the staff cafeteria every day.The International Growth Of Zara Marketing Essay.
Print Moore & Birtwistle ). The Spanish fashion retail chain ZARA is one of the most prominent international Spanish brands and one of the most successful amongst fashion retailers, thus is a prime representation of global expansion.
particularly to the early stages of overseas. Opened first Zara store outside Spain in Oporto, Portugal, then expanding to New York () and Paris () Introduced its new distribution hub in Zaragoza, Spain/5(14K). Zara decides to develop a more refined strategy in China.
Jun 21, | China fashion industry. Zara will launch on Tmall for the autumn-winter collection. Marketing China- Smart Tips for Smart Business in China. Marketing news and analysis for CEO, Entrepreneurs, and Top Managers. Zara SA (Spanish:) is a Spanish fast fashion (clothing and accessories) retailer based in Arteixo in Galicia.
The company was founded in by Amancio Ortega and Rosalía Mera. It is the main brand of the Inditex group,  the world's largest apparel retailer. Zara Parent Inditex Slows Store Expansion as Online Sales Grow The world’s largest fashion retailer plans to prioritize larger stores located in prime real-estate areas in major cities.
Discover the new ZARA collection online. The latest trends for Woman, Man, Kids and next season’s ad campaigns.